Cover Story
The new lobby is a club, a studio, and a coworking floor.
Inside the operators rewriting the ground floor for a generation that refuses to sit still.
Maya Okafor·8 min
Live · Issue 014The next-gen hospitality desk
HOSPITALITYISSHIFTING.
Trends, culture, AI and the next generation shaping hospitality - told the way they actually talk about it.
AI✦CULTURE✦WELLNESS✦CREATORS✦GEN Z✦DESIGN✦FOOD✦MUSIC✦INTERNET✦OPERATORS✦AI✦CULTURE✦WELLNESS✦CREATORS✦GEN Z✦DESIGN✦FOOD✦MUSIC✦INTERNET✦OPERATORS✦
01 — Trending
What everyone in hospitality is reading right now.
AI
Concierges are now prompt engineers.
Theo Lin · 5 min
Culture
Why every great hotel now needs a record label.
Ines Carvalho · 6 min
Design
Maximalism wins the bedroom — for now.
Rae Pham · 4 min
Operators
The 27-year-old GM running a 240-room flagship.
Daniel Reyes · 7 min
03 — Future voices
The operators, founders and creators rewriting the playbook.
Issue Cover
Ada Bessette
"We don't design rooms anymore. We design feeds."
Marco Ueno
"The boutique hotel is a media company that happens to rent beds."
Lior Haddad
"Our best concierge has never clocked in."
Priya Nair
"Front desk is the new TikTok set."
04 — Hospitality × Culture
Where hospitality collides with everything else happening online.
Wellness
Wellness.
The cold plunge is a check-in ritual.
AI
AI.
Agentic ops on the rise.
Creators
Creators.
When the concierge has a podcast.
Lifestyle
Lifestyle.
Hotel as third place.
Internet
Internet.
Hotelcore is winning the algorithm.
Sustainability
Sustainability.
Reuse is the new luxury signal.